Vision

Games should leave
something behind.

We like games. We also like useful apps. GENFORGE sits somewhere in the middle. If something can make a morning easier, a run smarter or a healthy habit less boring, that is interesting to us.

Real life firstThe product should fit around life. Life should not have to fit around the product.
Personality mattersEvery product needs some personality. Otherwise it is just another icon on the phone.
Useful, not clinicalUseful does not have to mean clinical, grey or full of charts.
Room to experimentThese first three products show what interests us. They do not lock us into one type of app.
What we believe

USEFUL DOESN'T HAVE TO
FEEL LIKE HOMEWORK.

We are not trying to turn every part of life into a game. We care about specific moments where better interaction can help: getting moving, getting out of bed, understanding training or making progress easier to feel.

If it works but nobody wants to open it, that is a problem. If it is fun but does nothing useful, that is probably a problem too.

“

Build something people want to come back to, then make that return worth something.

GENFORGE
Where we are now

STILL EARLY.
THAT'S THE POINT.

GENFORGE is still early and we are not pretending otherwise. We build things, test them, break them, fix them and decide what is worth keeping.

These three products are already shaping the studio. We will add more when we actually have something worth building.